Email Marketing, PURLs and QR Codes

Looking for higher response rates and measurable results? Want to successfully bridge the gap between Direct Mail and the Web? Read on….

IC Group will help you implement more effective marketing campaigns. Committed to providing the best strategies and innovative marketing solutions, IC Group utilizes effective marketing tools that will generate higher response rates, measurable results and more relevant messages for your company.

Convert more leads into valuable prospects and customers

IC Group will help you to:

  • Link the powerful impact of personalized Direct Mail with the interactive capabilities of the internet through e-mail, personalized URLs and QR codes.
  • Convert more Direct Mail recipients into qualified prospects and valuable customers by driving them to the web to respond.
  • Automate the creation, management and real-time tracking of your next marketing campaign.

Personalized URLs (PURLs) and QR codes

The two main advantages to sending your clients directly to a personalized landing page instead of your homepage are:

  • Instead of every visitor to your web site arriving at the same home page and wondering “where do I go from here?”, each respondent who visits their PURL lands on a page created just for them, which can include a personalized welcome, content and offers relevant to them.
  • Once they visit their PURL, IC Group can notify you (in real-time if preferred) that this particular recipient has responded to your communication, allowing you to focus on, and follow up with, your warmest prospects!

Customer intelligence

The customer intelligence we provide will become a vital part of your marketing strategy throughout the entire process of customer acquisition, retention and loyalty, helping you:

  • Increase and improve the quality of your leads.
  • Increase your marketing campaign ROI
  • Align your sales and marketing processes
  • Increase response rates
  • Provide an additional, inexpensive touchpoint with your customers and prospects
  • Provide valuable marketing analysis and PURL tracking

Development, implementation and analytics

We’ll sit down with you to determine your specific goals and requirements, then come up with a simple implementation plan and pricing. We’ll take care of everything for you, from the initial programming, landing page set up and URL purchase, assigning the PURLs for each campaign, all the way through to providing you with the analytics on the back end. If you want to capture additional customer data via a fillable form, no problem! We can even provide additional services such as web hosting, custom HTML programming and graphic design.

If you want to increase the success of your future campaigns, stretch your marketing dollars and ultimately generate additional revenue for your company, contact IC Group. We’re here to help you achieve your goals.