News and Notes
The latest on collaborations from IC Group and Targa Media
- We’re nearing completion of our first successful MarcomCentral portal for client Packsize.
- Working together, IC Group and Targa Media navigated the creation and execution of a portal where employees can order Packsize branded apparel, managers can approve the orders, and MarcomCentral bills to the proper cost centers within the company.
- We’re building and implementing the new promotional products portal for Alliance Health.
- The new MarcomCentral portal manages various apparel and promotional products offered by IC Group.
Fall Forum 2015
- 103 suggestions, 84 completed since Spring15 Forum
- Presentation: Continuous Improvement, A Lean Presentation
Jason Steed – Targa Media / IC Group Outbound Marketing Program
- Importance of relationship marketing as a tool and philosophy
- Presentation: IC Group and Targa Media
David Loach, Scott Knopf and Dan Lake, MarcomCentral, Mindfire, Snailworks
Darrell Marriott – Promotional Products
- Elevate sales and effectiveness with 2015 promotional product knowledge
- Presentation: Promotional Products 2015
Southern Utah University, Admissions and Recruitment
- IC Group and Targa Media continue to execute on student awareness and recruiting campaigns.
- Our “parking pass” direct mail campaign will bring hundreds of prospective students to the campus in Cedar City.
Western Governors University
- Targa Media worked with contacts at IC Group and WGU to improve turnaround time on lead requested print materials.
- Time was reduced by 24 hours, and brochures go out to prospective students the next day.
More Web2Print Portals
- MarcomCentral is IC Group’s new online web-to-print solution, offering robust features including internal EPMS integration.
- We are building a portal with McCann Erickson for their client SAIC. The MarcomCentral portal will manage branded apparel.
If you have a project that may benefit from marketing automation services, please contact: