News and Notes

The latest on collaborations from IC Group and Targa Media

Packsize Portal

• We’re nearing completion of our first successful MarcomCentral portal for client Packsize.
• Working together, IC Group and Targa Media navigated the creation and execution of a portal where employees can order Packsize branded apparel, managers can approve the orders, and MarcomCentral bills to the proper cost centers within the company.

Alliance Health

• We’re building and implementing the new promotional products portal for Alliance Health.
• The new MarcomCentral portal manages various apparel and promotional products offered by IC Group.

Fall Forum 2015

IC Group executed another constructive forum. Download PowerPoint files from select presentations:
James McIntosh and Erik Aase – Operational Excellence

• 103 suggestions, 84 completed since Spring15 Forum
• Presentation: Continuous Improvement, A Lean Presentation

Jason Steed – Targa Media / IC Group Outbound Marketing Program

• Importance of relationship marketing as a tool and philosophy
• Presentation: IC Group and Targa Media

David Loach, Scott Knopf and Dan Lake, MarcomCentral, Mindfire, Snailworks

• Presentation: MarcomCentral Examples
• Presentation: Southern Utah University Example

Darrell Marriott – Promotional Products

• Elevate sales and effectiveness with 2015 promotional product knowledge
• Presentation: Promotional Products 2015

Southern Utah University, Admissions and Recruitment

• IC Group and Targa Media continue to execute on student awareness and recruiting campaigns.
• Our “parking pass” direct mail campaign will bring hundreds of prospective students to the campus in Cedar City.

Western Governors University

• Targa Media worked with contacts at IC Group and WGU to improve turnaround time on lead requested print materials.
• Time was reduced by 24 hours, and brochures go out to prospective students the next day.

More Web2Print Portals

• MarcomCentral is IC Group’s new online web-to-print solution, offering robust features including internal EPMS integration.
• We are building a portal with McCann Erickson for their client SAIC. The MarcomCentral portal will manage branded apparel.

If you have a project that may benefit from marketing automation services, please contact:

Dave Macfarlane
davemac@ic-group.net
801-440-8172

Jason Steed
jason@targamedia.com
801-746-0070