Thank you for attending the inaugural IC Group Spring15 Forum event.
Our Action Items
- Redesign IC’s business cards so they more closely match the branding of our new website
- When we print these redesigned business cards, use a variety of GPA stocks to showcase cool substrates
- Produce a sample set of GPA stocks on the Indigo with our logo for sales to give to customers
Secure ticket printing
- Create a marketing kit for our secure ticket services, including blank samples of RSL tickets, superman tickets, University sports tickets, Symphony/Opera tickets, lift resort coupon books, etc
- Build a database of potential customers who require tickets, then market to them using Mindfire
IC Group’s Web-to-Print site
- Targa Media to look at options to improve the look and feel (not functionality) of our website to make it more appealing to new customers
Wide Format
- Add information on wide format to our new website
- Consider creating a showroom to showcase wide format products (and possibly other print products too)
Open House
- Consider hosting an open house at IC to talk with customers about Targa Media’s capabilities and marketing automation/Mindfire
IC Group’s marketing campaign / Mindfire
- Give each salesperson access to a dashboard showing them their customers responses to our outbound communications (who is clicking, what are they clicking through on, who is opting out, etc)
- Make sure our marketing campaign is cohesive and not a series of disjointed communications. Make sure they have an integrated look and feel when put side-by-side
- Add our mission statement and value proposition to our new website